Description
Herzing University's Bachelor of Science in Marketing (BSM) degree program has been created to offer its students a flexible option for gaining the broad knowledge that is needed for working within any organization marketing department.
While in this online marketing degree program, students will work with a number of experts from the field of marketing as they study a variety of topics, such as:
- Advertising
- Marketing on the internet
- Consumer behavior
- Marketing research
- Marketing strategy
- New product development
- International marketing
- Professional selling
- Sales management
Graduates of this online Marketing degree program will have an in-depth understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment.
Accreditation Information
North Central Association of Colleges and Schools, The Higher Learning Commission
