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Bachelor of Science in Marketing (BSM)

Herzing University



Herzing University's Bachelor of Science in Marketing (BSM) degree program has been created to offer its students a flexible option for gaining the broad knowledge that is needed for working within any organization marketing department.

While in this online marketing degree program, students will work with a number of experts from the field of marketing as they study a variety of topics, such as:

  • Advertising
  • Marketing on the internet
  • Consumer behavior
  • Marketing research
  • Marketing strategy
  • New product development
  • International marketing
  • Professional selling
  • Sales management

Graduates of this online Marketing degree program will have an in-depth understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment.

Accreditation Information

North Central Association of Colleges and Schools, The Higher Learning Commission

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