Bachelor of Science in Communication/Marketing and Sales Communication
University of Phoenix
Description
The University of Phoenix's online Bachelor of Science in Communication / Marketing and Sales Communication degree is an ideal program for any individual who is looking to develop knowledge and skills for effective communication in a variety of public and private work environments.
The expert faculty of the University of Phoenix has designed this online marketing and sales communication program to enhances the communication skills necessary for the development of professional competence and values; critical thinking and problem solving; information utilization; and collaboration.
Topics covered by the online marketing courses of this program, include:
- Marketing and Sales Message Management
- Sales Communications
- Public Relations and Message Management
- Advertising and the Media
- Consumer Psychology and Research
- Marketing Communications
- Mediation and Conflict Resolution
- Ethics and Communication
- Communication Law
Emphasis is placed on understanding the psychology of behavior, and the impact that it has on marketing communication tools and strategies. The ethical responsibility associated with customer message management is also emphasized throughout the program.
For program disclosure information please, click here.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.
