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Bachelor of Business Administration - Marketing




UMassOnline's Bachelor of Business Administration - Marketing degree program, which is offered through the Amherst Isenberg School of Management, offers individuals the opportunity to earn their BBA degree completely online.

This online degree in marketing was created to aid students become familiar with the various aspects of the Marketing industry, including:

  • Advertising
  • Market Research
  • New Product Development
  • Marketing Principles and Strategies
  • E-Commerce
  • Statistics for Marketing and Sales

Students are able to enroll in courses that are within the degree of marketing prior to their application for admission to this program is excepted; however, there is a cap on the number of courses that can be taken prior to matriculation.

Also, students taking marketing courses are not guaranteed acceptance to the online BBA in marketing program.

Accreditation Information

New England Association of Schools and Colleges, Commission on Institutions of Higher Education

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