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Bachelor of Arts in Sports and Recreation Management- Marketing

Ashford University



Take your love of sports and fitness to the next level with Ashford University's online BA/Sports and Recreation Management - Marketing degree.

Throughout the course of this online degree in sport and fitness marketing degree, students will work to build their management and leadership skills while deepening their knowledge of the many business aspects of sports, fitness, and recreation.

While in this online course, students will explore different ways in which marketing and advertising shape our modern business world by adding a minor in Marketing to your Bachelor's degree.

Course topics, include:

  • Introduction to Advertising
  • Marketing Research
  • International Marketing
  • Consumer Behavior

This online sports and fitness marketing degree program will expand your experience with branding, research, and consumer behavior. Upon graduation, you will be well acquainted with the industry and be highly trained in various theories of management.

Additionally, you will be prepared for managerial positions in the sports and recreation industry, including: professional sports, fitness clubs, athletics equipment merchandising, recreation programs, and more. Plus, you can transfer up to 90 approved credits to accelerate your graduation.

All applicants must have a high school diploma or GED; be age 22 or older; have work experience, preferably full-time work experience; meet the writing proficiency standards of the College of External Studies.

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