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Search Engine Marketing Strategies for Small Business Operations - Instructor Led


Learn the secrets of effective search engine positioning and boost your Internet selling power a hundred fold. The perfect web business is the one that drives "targeted traffic" to their web site. How is this done? By achieving a top ranking in the major search engines, so do not underestimate what good positioning in the search engines can do for you. It has been estimated that up to 80 percent of all web site traffic comes from the major search engines.

How do you go about learning the latest techniques and strategies?

An expert will show you exact step-by-step techniques on how to “tweak” your web site by analyzing it and making the necessary changes in order to ensure your success and turning your business into a "selling machine." By completing each lesson, you will look at all the strategies in the search positioning process through analyzing their site, handling of keywords, basic HTML coding, making rich content pages, and more. Each lesson will build upon the previous to offer the opportunity to learn the basic requirements that will be needed for the major search engines.


Upon completion of this course, students will be able to:

  • Have an understanding to develop effective keywords and keyword phrases relative to their site targeting your customers and clients.
  • Know where and how to place keywords for maximum relevancy and learn the latest popularity factor.
  • Understand & develop creative titles and descriptions to further insure surfers to visit their site to boost sales.
  • Understand & develop supplemental content rich theme pages of different ranking algorithm for each search engine.
  • Learn from competitors and understand some of the underhanded techniques they might employ and how to deal with them.
  • Have constructive responses from the facilitator as needed to support and assist each student.


The student will demonstrate his or her understanding of the weekly lessons by answering the questions that will be turned in to the facilitator. Web optimizing strategies and selections made by the individual may vary with each student, but if the techniques and methods are followed, so will success.

course quick facts
course code DED537
cost $99.00
estimated time to
complete course
24 Hours
course materials
6 Weeks

Barbara I. Chick, an Internet Marketing Consultant, has owned and operated her own business online for the past six years. She has spent the past several years learning and developing her site through the "hard knocks" of what it means to be an entrepreneur online combining past skills of academic researching. Through this experience Ms. Chick has been working with Web positioning refining and teaching her basic and advanced classes in Web positioning methods to over 900+ webmasters of various types of businesses around the globe.