RegisterSign In

Influence Your Customer to Take Action and Buy


Selling is a balance of give and take. You give your customer what they want to know about your product or service can do for them, and then they "take" it from you in exchange for a price. Most often referred to as closing, you ask them to make a decision by suggesting they take action. According to the old school of selling, "getting action" is closing. But the word "closed" establishes an incorrect mind set for anyone who sells, since there`s nothing else to consider if you "close" a sale. Ideally, you want to think of helping the customer to buy. In this way you are "opening" ways to build a relationship and build business. Taking action is a natural part of the sales process, and each salesperson usually has a few ways to help the customer make a decision.


Key points include:

  • Review of steps in the sales process that naturally lead to a favorable decision
  • When and how to ask for the order
  • Alternative formats for asking for the business and
  • The importance of follow up after the sale to keep customers coming back.

  • Assessment

    A short assessment will determine your understanding of the points covered.

    course quick facts
    course code DED520-A
    cost $49.00
    estimated time to
    complete course
    5 Hours
    course materials
    1 Weeks

    Patricia Weber combines education and 22 years of practical sales and management experience to deliver meaningful results in any presentation mode. She is a trainer, coach, certified teleclass leader and published author. Ms. Weber has published dozens of articles in an assortment of professional and industry journals, and she produces an online newsletter with tips for selling and customer service. Her energetic, positive approach fuels the ideas, insights and strategies you will hear and learn about.