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5 Steps to Effective Persuasive Business Communication


The main objective of this course is to equip you with a proven method and persuasive writing technique that gets results. The course, "5 Steps To Effective Persuasive Business Communication", is designed for individuals and business persons who want to get the "target" to take action or shift their opinion or point of view. Since no one can be expected to change their mind or take action if they are not predisposed to do so, this approach helps break down barriers that might otherwise preclude achieving a successful outcome.

This course begins with the creation of a baseline of written information (outline or document) that will be referred to at the end of the class for comparison. When this,the first assignment is completed it is put away, only to be referred to at the end of the course.

You will then be given a series of 5 steps and corresponding assignments to work on as quickly as you care to. Each of these carefully ordered steps will bring you closer and closer to applying the method to your original written work (baseline).

The final project is designed to take your original work and apply it to what you have learned. From the revised outline you will write a completed document of your choice (letter, memo, proposal, advertisement, etc.) that should, when compared to the original work be remarkably different and substantively effective in its intent and purpose. Once the persuasive premises of communication are thoroughly understood you will be able approximate how your own written messages can be more effectively constructed and used in daily social and business interaction.


  • Develop persuasive writing strategy that can then be generalized to a wide range of written communication
  • Demonstrated competency in writing persuasive communication content
  • Ability to apply knowledge to any type of written communication (letter, memo, advertisement, proposal, inquiry, rebuttal)
  • A brief (optional, non-graded) essay on the power and influence of persuasion in the business environment
  • Application to new and existing communication documents


Self-Assessment through comparison of original baseline document to document(s) that has/have been carefully optimized using persuasive methods and technique.

course quick facts
course code DED352
cost $59.00
estimated time to
complete course
10 Hours
course materials
7 Days

Prior to founding JER Group, Inc. Dr. John Reid served as a faculty member at the University of Georgia in Athens where in addition to teaching traditional students he also established himself in the universities Adult Education Program. He later moved to Kennesaw State University where he held the position of Coordinator of Web-Based Instruction for the College of Humanities and Social Sciences. An Internet curriculum developer and multimedia specialist, Dr. Reid has had extensive expertise in developing and teaching online college credit and continuing education courses to adult and lifelong learners.