Marketing Manager Careers








$60,230 /yr

$28.96 /hr

All Stats from

Marketing managers oversee promotional efforts for companies, products, programs, and services. While they don’t sell anything in person, this job is heavily tied in with sales—it involves developing and launching online and traditional marketing efforts that could include print ads, flyers, brochures, sales letters, online and social media promotions, and other programs to generate sales.

Marketing Manager Job Description

A marketing manager typically oversees a team of people including art directors, graphic designers, copywriters, web designers, and more. They might cooperate with higher-level management staff to negotiate contracts, choose a marketing strategy, or decide on which products and services to promote. They approve copy and layout for ads, and conduct or oversee market research studies to collect data that will inform marketing efforts. They also might develop pricing strategies, discount programs, and customer loyalty programs.

Where Marketing Managers Work

In-House. Many marketing managers work for a specific company and promote only that company’s products or services.

For an advertising or marketing company. Some marketing managers work for independent firms that work with many different accounts. In this capacity, a marketing manager may work only for a single client—but it’s more common to have several different company accounts going at once.

As an independent businessperson. Some marketing professionals own their own marketing firms. In this case, you may work on a contract basis with many different companies. In addition to managing client accounts, you’ll need to oversee business development, financial operations, hiring, and other considerations of running a small business. 

How to Become a Marketing Manager

Earn a Bachelor’s degree. For most marketing positions, a Bachelor’s degree is the minimum entry-level requirement. The exception may be if you are starting your own company—in which case, most clients will care more about your body of work than your education. However, it is hard to gain that experience without a degree—as you’ll need to have a work history with other firms. 

Bachelor’s degrees in marketing, advertising, or journalism are often preferred by employers—although it’s possible to land a job in marketing with a degree in fine art, English, history, graphic design, or another topic. Subjects in the humanities or business are the most common; however, if your marketing company specializes in promotions for a pharmaceutical firm, for example, a biology degree could be desirable.

Master’s degrees can prepare you for a management-level job in this field, but with the right job experience, it is not mandatory.

Marketing Manager Salary

Marketing managers earned an average of $112,800 in 2010, according to the Occupational Outlook Handbook. Those on the lower end of the pay scale earned approximately $57,750, while those on the higher end earned over $166,400.

Job Outlook for Marketing Managers

The employment outlook for marketing managers is expected to grow approximately 13% within the next decade according to the Occupational Outlook Handbook. The rate of growth is not fast, despite the fact that promotional efforts are mandatory for almost all companies, nonprofits, and even government organizations.

Perhaps one of the reasons for the slow growth is that jobs with newspaper publishers are projected to shrink 22% within the next ten years. As these are currently one of the most common employers, this will put a dent in growth. However, electronic media is expected to grow—and digital marketing firms may replace traditional print outlets in hiring. 

Becoming a Marketing Manager with an Online Degree

As with other creative industries, marketing is quite open to accredited online degree programs—and an online degree from a respected school is likely to be judged as more or less equal to a traditional degree in many cases.

It isn’t unusual for companies in this industry to encourage their employees to choose accredited online colleges within the companies’ tuition reimbursement programs, as these degree programs are flexible and easy to accommodate around a full-time job.

Pros and Cons of Becoming a Marketing Manager

This job can be demanding—according to the Occupational Outlook Handbook, approximately 19% of people in this position work over 50 hours a week. However, there are also significant benefits.

The education requirement is fairly low, at the Bachelor’s degree level—meaning you don’t have to invest more than four years in your education. The fact that the industry is friendly to online degrees makes education easier. And once you work your way up to a management-level position, the field can be quite high paying—although the range of salaries for marketing managers is quite large.

In addition, the job allows opportunities for creative work—which makes it fairly glamorous. This means that there’s frequently a high level of competition for entry-level work—and with the slow job growth in this area, that situation isn’t likely to change as you advance to management. However, once you work your way to a management-level job, your position is fairly secure—because marketing is so crucial to enterprise bottom lines, marketing managers are less likely to be fired for budgetary reasons than managers in other areas.  As a result, this job can be quite attractive—despite its drawbacks.

Where to Find Marketing Manager Jobs