Description

The University of Liverpool's online Master of Science in Global Consumer Marketing degree has been specifically designed to be a flexible online program for any individuals who is looking to gain the in-depth knowledge that is needed for working with consumer marketing at the global-level.

This online program has been designed to provide its students with a comprehensive and high-level education that is focused on marketing, specifically marketing within the context of consumer markets (as opposed to business-to-business markets).

The main focus of this online global consumer marketing degree program is to facilitate the process of assisting students in their career development by:

• Providing students with knowledge of the principles and current issues relevant to the role of marketing in business organizations (with specific reference to consumer markets/service sector)
• Supporting the development of subject specific and key transferable skills necessary for employment in a marketing/management function
• Providing opportunities for students to acquire a range of analytical techniques required for the effective tactical and strategic management of the marketing function within organizations
• Enabling students to develop their IT skills and familiarity with a range of relevant financial and statistical software
• Supporting the enhancement of skills of written and verbal communication.

This 12-month programme consists of seven taught compulsory modules and one elective module, followed by a research project carried out over the summer period upon completion of semester two.

Please note: The above college tuition costs listed on this website are not exact. They are an approximate estimation set forth by our most recent research in order to help students compare online colleges and universities. We encourage students to contact the school for the exact cost of your online degree program.