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Master of Business Administration in Marketing

Kaplan University

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Description

The online Master of Business Administration - Marketing degree program from Kaplan University was designed for those individuals who are looking to advance their business career within any corporate setting, specifically those who are looking to work within the field of marketing.

As a student in this online MBA in Marketing degree, individuals will work with Kaplan's expert faculty members to develop the specific knowledge and skills that are needed to excel in today's complex modern business world.

Throughout this online MBA in marketing degree program, students will learn to:

  • Create value in production and distribution of goods, services, and information throughout the supply chain
  • Integrate business knowledge to take well-reasoned action in diverse situations
  • Innovate to address business issues or establish new procedures within an existing process
  • Generate a new business or establish new procedures within an existing business
  • Demonstrate the leadership necessary to accomplish business goals and maximize organizational performance
  • Evaluate the ethical and social implications of business decisions in a global context

In this online MBA in Marketing degree program, students will learn to apply marketing research methods and techniques to analyze and implement strategic advertising.

Graduates of this online MBA in marketing degree program will have developed their understanding of buyer-behavior and consumer protection issues affect marketing strategies, as well as the skills that are needed to manage a sales force, with a focus on training, motivation, compensation, and performance evaluation. Also, graduates will have the knowledge needed for analyzing factors that affect purchase decisions in the marketplace.

Accreditation Information

North Central Association of Colleges and Schools, The Higher Learning Commission

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