Doctor of Philosophy in Business Administration - Marketing
Northcentral University
Description
Northcentral University's online Doctor of Philosophy in Business Administration - Marketing degree program offers students a flexible option for those individuals who are looking to develop the knowledge that is needed for managing the entire scope of a product's life cycle for domestic and international marketing.
Focused on marketing management and research, students who choose this online PhD will have the opportunity to work with a number of experts as they gain the understanding that is needed for creating strategies for sound, systematic, ethical, and legal approach to contemporary marketing practices and research theory.
The online marketing courses in this Business PhD program introduce students to a number of topics, including:
- E-Commerce Back to Basics
- Marketing Strategies in Health Care
- Marketing Management
- Strategic Service Marketing
- Strategic Sales Force Management
- Customer Relationship Management Strategies
- Advertising and Promotion Strategies
- Consumer Behavior Theory and Practice
- Brand and Product Management
- Analytical International Marketing Research Applications
- Theories and Applications of International Marketing ConsumerBehavior
- Advanced Ethical and Legal Cases and Applications in Marketing
- Qualitative Marketing Research Theory
- Quantitative Marketing Research Methods and Techniques
- Marketing Theory and Strategic Planning
The courses provide learners the opportunity to enhance existing skills and knowledge and to gain new skills and knowledge germane to effectively managing the entire scope of the product life cycle in a strategically-sound, systematic, ethical, and legal manner.
Students must have a Masters degree from an accredited institution.
Accreditation Information
North Central Association of Colleges and Schools, The Higher Learning Commission
