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Doctor of Business Administration (D.B.A.) - Marketing

Walden University

SCHOOL PROFILE |  DEGREES OFFERED

Description

The online Doctor of Business Administration (D.B.A.) - Marketing degree program from Walden University offers individuals a flexible option for gaining the necessary skills that are needed for making important decision and taking on leadership roles within any marketing setting.

During the course of this online degree in marketing, students will study the key components of the field of marketing, which includes:

  • Market segmentation
  • Marketing channels, competitive intelligence
  • Integrated marketing
  • Product development
  • Commercialization
  • Consumer behavior

This is an ideal program for any individual who is an experienced business professional, who is looking to take their industry expertise, and move into a leadership position within any marketing arena.

Graduates of this online doctorate in marketing will have gained the in-depth knowledge that is needed for managing various marketing situations through the use of various theoretical and practical methods of change.

All applicants must have a master's degree from an accredited institution.

Accreditation Information

North Central Association of Colleges and Schools, The Higher Learning Commission

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