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Doctor of Business Administration - Marketing

Northcentral University



Northcentral University's online Doctor of Business Administration - Marketing was designed to prepare its students for taking on and succeeding within a number of advanced positions of leadership positions in areas of business, government, philanthropy, and policy and advocacy organizations.

The main focus on this online marketing doctorate degree program is to guide students in gaining the skills that are needed for advancing into top leadership positions as well as aiding them in retaining their position through rigorous reflection on their professional experiences.

This online business degree program from Northcentral University offers students a flexible option for taking a number of marketing courses that will guide them in their study of topics, such as:

  • E-Commerce Back to Basics
  • Marketing Strategies in Health Care
  • Marketing Management
  • Strategic Service Marketing
  • Strategic Sales Force Management
  • Customer Relationship Management Strategies
  • Advertising and Promotion Strategies
  • Consumer Behavior Theory and Practice
  • Brand and Product Management
  • Analytical International Marketing Research Applications
  • Theories and Applications of International Marketing Consumer Behavior
  • Advanced Ethical and Legal Cases and Applications in Marketing
  • Qualitative Marketing Research Theory
  • Quantitative Marketing Research Methods and Techniques
  • Marketing Theory and Strategic Planning

This online marketing degree program will provide students with an in-depth exposure to the insights offered by the world's leading organizations, review of classic and cutting edge theory and research, and mastery of methods and techniques to identify, understand, apply, and communicate strategically critical knowledge.

The courses provide learners the opportunity to enhance existing skills and knowledge and to gain new skills and knowledge germane to effectively managing the entire scope of the product life cycle in a strategically-sound, systematic, ethical, and legal manner.

Students must have a Masters degree from an accredited institution.

Accreditation Information

North Central Association of Colleges and Schools, The Higher Learning Commission

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