Bachelor of Science in Professional Studies - Strategic Public and Corporate Communication
Duquesne University
Description
The online Bachelor of Science in Professional Studies - Strategic Public and Corporate Communication degree program from Duquesne University was created for those individuals who are looking to develop the broad understanding that is needed for planning and directing strategic communications for all businesses and organizations.
During the course of this online Strategic Public and Corporate Communication, students will work with a number of experts in the field to develop their knowledge of the theories and the practices of strategic, ethical, and persuasive communication to internal (e.g., employees) and external (e.g., customers, suppliers, the community, and the general public) audiences.
Also, this online Strategic Public and Corporate Communication degree program will cover various topics related to advertising and public relations will be taught as strategic functions of an integrated marketing communication (IMC) plan that works in tandem with promotions, events planning, and community relations to connect an organization to its multiple and diverse constituencies.
As a student in this online Strategic Public and Corporate Communication program, individuals will build a strong foundation for advancement in the professional world or to pursue graduate study in communication and related fields.
A minimum of 120 credits is required for graduation. Courses are offered in an accelerated, 8-week format. Students can obtain a degree in four years (less with transfer credits). Those entering with an associate's degree or equivalent can earn their degree in about two years.
All applicants must have a minimum of a high school diploma or GED.
Accreditation Information
Middle States Association of Colleges and Schools, Commission on Higher Education
