Bachelor of Science in Marketing (BSM)
Program Quick Facts
Program Length
124 Credit HoursDescription
Herzing University's Bachelor of Science in Marketing (BSM) degree program has been created to offer its students a flexible option for gaining the broad knowledge that is needed for working within any organization marketing department.
While in this online marketing degree program, students will work with a number of experts from the field of marketing as they study a variety of topics, such as:
- Advertising
- Marketing on the internet
- Consumer behavior
- Marketing research
- Marketing strategy
- New product development
- International marketing
- Professional selling
- Sales management
Graduates of this online Marketing degree program will have an in-depth understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment.
Accreditation
North Central Association of Colleges and Schools, The Higher Learning Commission