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Bachelor of Science in Business Administration - Marketing

Walden University



During the course of this online Bachelor of Science in Business Administration - Marketing degree from Walden University, students will work to develop the skills and understanding that is needed for working in any area of the marketing field.

While taking the online marketing courses in this program, students will work with experts in the field to develop the numerous skills and in-depth understanding that is needed for succeeding in a variety of areas, such as:

  • Advertising
  • Customer relationship management
  • Retailing
  • Management of Promotion
  • Sales Management
  • Retailing Management
  • New Product Management

This is an ideal program for any individual who wants to obtain and succeed within this exciting field, and who are looking for a flexible method of developing the ethical leadership and social responsibility skills that are needed for making it in today’s complex business world.

Graduates of this online degree in marketing will have developed an in-depth understanding of numerous aspects related to this field, including:

  • Alternate marketing channels
  • Sales management
  • Advertising and research
  • Emerging marketing approaches
  • Consumer motivation
  • Global customer management
  • Customer relationship management
  • Marketing

All applicants must be at least 24 years old. Applicants who are active in the military or who have successfully earned 90-quarter college credits may be eligible for admission.

Accreditation Information

North Central Association of Colleges and Schools, The Higher Learning Commission

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