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Bachelor of Science in Business Administration - Marketing

Program Quick Facts

Program Length

90 Credit Hours

Description

The online Bachelor of Science in Business Administration - Marketing degree program from Colorado Technical University has been created to prepare students for fast-paced careers within the field of marketing.

During the course of this online marketing degree program, students work with experts in the field to develop an in-depth understanding of the complex relationships between organizations and their customers.

This online business marketing degree program offers students a flexible online option for preparing for a variety of marketing positions, such as :

  • Public Relations
  • Direct Response Marketing
  • Retail Management
  • New Product Planning
  • International Marketing

The core of the marketing curriculum of this program has been created to enable its students with a sound understanding of marketing trends through the a variety of online marketing courses, such as:

  • Consumer Behavior Fundamentals
  • Personal Selling and Customer Focus
  • Marketing Research Practices
  • Integrated Marketing Strategies
  • Principles of Advertising and Public Relations
  • Applied Marketing Management

This online marketing degree program also offers its students CTU Academic Certificates as they work towards their BSBA in marketing.

The 15-month Bachelor's degree is a 2+2 program and assumes that all associate-level requirements have been met through an Associate's degree or the equivalent.

Accreditation

North Central Association of Colleges and Schools, The Higher Learning Commission