Bachelor of Science in Business Administration - Marketing
Colorado Technical University Online
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Program Quick Facts
Program Length
90 Credit HoursDescription
The online Bachelor of Science in Business Administration - Marketing degree program from Colorado Technical University has been created to prepare students for fast-paced careers within the field of marketing.
During the course of this online marketing degree program, students work with experts in the field to develop an in-depth understanding of the complex relationships between organizations and their customers.
This online business marketing degree program offers students a flexible online option for preparing for a variety of marketing positions, such as :
- Public Relations
- Direct Response Marketing
- Retail Management
- New Product Planning
- International Marketing
The core of the marketing curriculum of this program has been created to enable its students with a sound understanding of marketing trends through the a variety of online marketing courses, such as:
- Consumer Behavior Fundamentals
- Personal Selling and Customer Focus
- Marketing Research Practices
- Integrated Marketing Strategies
- Principles of Advertising and Public Relations
- Applied Marketing Management
This online marketing degree program also offers its students CTU Academic Certificates as they work towards their BSBA in marketing.
The 15-month Bachelor's degree is a 2+2 program and assumes that all associate-level requirements have been met through an Associate's degree or the equivalent.
Accreditation
North Central Association of Colleges and Schools, The Higher Learning Commission