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Bachelor of Business Administration - Marketing

Baker College Online



Created to be a flexible online option for those individuals who are looking to develop the myriad of skills that are needed for succeeding within the field of marketing, then Baker College Online's Bachelor of Business Administration - Marketing degree is the ideal program for you.

Throughout the course of this online degree in marketing, individuals will work with the expert faculty member of Backer College as they study the links between businesses that have goods and services to sell and customers who want to purchase them.

As a student of this online business degree program, individuals will participate in active learning and demonstrate an understanding of basic business principles using case studies, business simulations; use computer technology and demonstrate communication skills in preparing spreadsheets, writing reports, analyzing business problems, and preparing professional presentations; develop and demonstrate ethical values, a global perspective, and human relations skills through individual and team activities in class and in business situations.

Focused on a solid background in the concepts of marketing and business, this online degree in business offers students a number of online marketing courses that will introduce them to the topics, such as:

  • Sales
  • Advertising
  • Applied Marketing
  • Marketing Seminar
  • Consumer Behavior
  • Marketing Research
  • Advertising Management
  • Marketing Management
  • Work Experience Project
  • Professional Career Strategies

A marketing degree can lead to a career in such areas as marketing management, marketing research, personal selling and sales management, retail merchandising and management, and promotional strategy and management.

Accreditation Information

North Central Association of Colleges and Schools, The Higher Learning Commission

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