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Bachelor of Arts in Business Administration - Marketing

Ashford University



Individuals who are looking for an online degree that will enable them with the skills and understanding that is needed for obtaining and succeeding in a career in Marketing? Then the online Bachelor of Arts in Business Administration (BABA) in Marketing is the right degree for you.

This program offers its students a number of online marketing courses that will aid them in developing a myriad of skills, such as project management, critical thinking, and leadership.

This online marketing program not only takes an in-depth look at the theoretical and practical aspects that make up the field of marketing, but also covers a number of business related areas, including:

  • Marketing
  • Quantitative theory
  • Accounting
  • Economic principles
  • Financial, human, and organizational management

Students in this online degree will gain the various skills that are needed to be technically knowledgeable, able to apply critical thinking skills, and communicate ideas, both large and small, in a collaborative environment.

Graduates of this online marketing degree program will have gained the understanding that is needed for working within a number of marketing related careers, including:

  • Sales manager
  • Salesperson
  • Advertising executive
  • Public relations professional
  • Marketing professional

With this program students can transfer up to 90 credits toward their Bachelor's Degree and accelerate your degree completion. Students may personalize their Business Administration coursework with 12 semester credits of previously completed transfer coursework in Business Management.

Applicants to this program must have a High school diploma or GED, be age 22 or older, have work experience, preferably full-time work experience and meet the writing proficiency standards of the College of External Studies. Also, transfer up to 90 approved credits toward your Bachelor's degree and accelerate your path to completion.

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