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Associate of Science in Business Administration - Marketing

Program Quick Facts

Program Length

60 Credit Hours

Description

Are you looking for an online degree program that will enable you with the core concepts that are needed for identifying and satisfying consumer needs? Then the online Associate of Science in Business Administration - Marketing degree is the right program for you.

In this online marketing degree you will have an opportunity to develop an in-depth understanding of the specialized skills that are used in selling, advertising, retailing and market research.

The online marketing courses that are in this program cover a variety of topics that are at the heart of today's business world, including:

  • Communications
  • Teamwork
  • Ethics
  • Skills for managing diversity

Students will also gain an appreciation for both the theoretical and practical aspects of marketing, and will also learn the "Four P's" of marketing: Product, Place, Promotion and Price

With an in-depth understanding of the core concepts of marketing, graduates will be ready to work in a number of entry-level careers in areas, such as:

  • Sales or management at the retail levelThe marketing program will also prepare you for positions in product planning
  • Marketing research
  • Distribution
  • Advertising
  • Sales promotion
  • Packaging
  • Customer/public relations
  • Direct marketing

Accreditation

New England Association of Schools and Colleges, Commission on Institutions of Higher Education