Bachelor of Arts in Business Communication - Sales and Marketing
Program Quick Facts
Program Length
120 Credit HoursDescription
If you are looking for a online degree that will offer you a flexible option for developing the broad knowledge and skills that are needed for succeeding in the world of marketing, then the online Bachelor of Arts in Business Communication - Sales and Marketing from Jones International University is the ideal degree program for you.
This fully online marketing degree program is an excellent program for gaining the knowledge groundwork that is required for succeeding in today's fast-moving, creative arena of sales and marketing.
As a student in this online marketing degree program, individuals will work with JIU's expert faculty as they develop abilities in effective marketing strategies, consumer habits, e-commerce, best business practices, and managing sales forces.
Students in this program will learn to:
- Integrate Marketing, Sales and Service into a complete model of marketing for an organization
- Identify and develop communication strategies for linking a firm's vision, mission, marketing plan and customers
- Understand core sales principles, and the managerial roles, duties and tasks related to the sales process
- Identify leadership qualities and to assess the effectiveness for future, personal, career directions
- Develop foundational business communication knowledge and skills through the core courses
Graduates of this online marketing and sales degree program will have the knowledge and the practical experience that is required for successfully applying various theory and techniques to any type of organization marketing and sales needs.