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Writing Web Content (Master Class)


Is your style electronic? Learn how to make your Web text easy to navigate, easy to understand, and easy to use. This workshop shows how moving text from paper to the screen, or from a conventional Help system to Web customer assistance, demands a new approach.

Learn to write the Web way, responding to your visitors with all the give-and-take of a conversation, replying to their questions, addressing their needs, and assuaging their doubts. When you write hot text, you get your point across quickly, provoke action, and satisfy your toughest audience-your customers.

Based on extensive research in usability, readability, and attention, and supported by advice from experienced professionals, this course will help you get your prose in shape for Web success.

If you are already writing content for the Web, you will get immediate help with common challenges. If you are thinking about writing for the Web, you'll learn a new approach to style, and, along the way, you'll create good samples for a portfolio, for job hunting.

With each module, you get detailed guidelines. Each guideline comes with specific tactics to adopt when writing, background on "the reason why," before-and-after examples, advice on how the guideline should be adapted for particular audiences, challenges, and answers. You'll write lots of short passages, review the prose on public sites, and evaluate how well these sites follow our guidelines. I give you feedback on your work each week. At the end of the course, you take a final exam, rewriting several web pages.

Recommended text: Hot Text: Web Writing that Works, by Jonathan and Lisa Price (New Riders, 2002), ISBN 0-7357-1151-8, USD $40.

With a doctorate from Yale, Jonathan Price teaches web writing, information architecture, content management, and technical writing at the University of California, Santa Cruz, the University of New Mexico, the Society for Technical Communication, and many major corporations. Jonathan and his wife Lisa are writers and editors for sites such as AOL, Disney, Hewlett Packard, Intuit, and KBKids. Lisa and Jonathan have written The Best of Online Shopping, and Hot Text: Web Writing that Works.


By the end of the course, you'll be able to

  • Trim text for Web delivery.
  • Make your page easy to scan.
  • Create linktext that accurately predicts what the users will get if they click.
  • Decide where to add links, and how to write them.
  • Create paragraphs that work as discrete elements in an object-oriented world.
  • Eliminate confusing material that makes visitors scratch their heads in confusion.
  • Write headings that work well in menus.
  • Organize menus so they make sense to your users.


Your progress will be assessed by:

  • Instructor evaluation of written work, following the detailed guidelines given in each module
  • In-depth responses from the instructor on your individual questions
  • Self evaluation, comparing your work on some challenges with the suggested solutions.
  • Final exam

course quick facts
course code DED232-F
cost $325.00
estimated time to
complete course
30 Hours
course materials
6 Weeks

For Anthony Agerskov teaching is a passion, especially online teaching. In addition to being the president of his own company, he has been an online educator for five years, and an educator for 20 years (classroom and online). It is his belief that it is crucial to use the latest technology and educational principles to create online courses for students that is effective, flexible, and exciting. Besides holding two university degrees, he has received a great deal of understanding from the number of trainings he has attended, which have included topics such as: Website design and Web Content.