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The Power of being Different


Designed for all types of businesses, including individual entrepreneurs, small business owners, as well as those who want to improve their personal leadership in day-to-day operations, this course provides guidelines toward a changed perception of how to achieve success.

Coursework focuses on increasing the insight of course members in the importance of moving away from incrementalism (continuous innovation that guarantees safe but small successes), and getting used to radicalism (innovating in a complete different field: doing what others haven`t thought of yet). The course will provide the basics one can maintain to preserve an innovative spirit and assure impulses for constant improvement.

The course will also emphasize on the disadvantages of being risk-averse, no matter how comfortable the status quo may be. Issues such as diversity, change of daily rituals, and empathic listening to the self and others, will be conferred. The points of view of several management gurus on revolutionary management will be analyzed. Suggestions on how to maintain revolutionary leadership will be made.


Upon completion of this course, students will be able to:

  • Identify their area of specialty (strength) and formulate ways to cultivate it.
  • Formulate and present their personal (or company) mission and vision statement, built around their identified strengths, and in the awareness that these statements are subject to change as life goes on.
  • Set up a plan of action toward reaching a formulated goal.
  • Formulate their target group, the need of that target group, and the way to effectively (differently) respond to that need.
  • Recognize the importance of maintaining open lines to sources that can provide new impulses for continuous revolutionary operations.
  • Understand the basics of detaching themselves from the status quo, and why this is so important.


The student demonstrates his or her understanding of the power of being different by:

1. Formulating a mission statement in which his or her distinction from others is demonstrated.

2. Developing a declaration of personal independence, including everything he or she beliefs in and regards important toward reaching his or her goals.

3. Submitting a 3-page essay formulating his or her next (real or fictitious, personal or professional) project and the way this will be approached.

course quick facts
course code DED414
cost $99.00
estimated time to
complete course
6 Hours
course materials
2 Weeks

Joan Marques has personified making a difference and establishing change throughout her personal and professional life. She stands for more than 20 successful years in radio- and television production and show-hosting in South America; establishing and managing a Foundation for women’s issues, and performing innovative Public Relation activities for a number of reputable organizations. She holds a Doctorate in Organizational Leadership, a Master's degree in Business Administration, and B.Sc. in Business Economics. She also teaches Business & Management to graduate students; has thus far written and published two books; and writes articles and papers for audiences in different continents of the globe.