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Starting A Business?: How To Develop An Effective Business Plan


This is not your ordinary "cook-book" workshop on Business Planning. Dr. Frank Leibold integrates solid business concepts he teaches MBA's with invaluable tips he has acquired over 40 years of progressive executive business experience. He has developed and evaluated numerous plans, in a variety of industries, as a unit manager, V.P., CEO and consultant assisting small and large companies with their plans and strategy. Before you pass on this tutuorial, please review his credentials at the end of this course may save you endless hours of formulating a business plan that either gets rejected or doesn't leverage your organizations global comparative advantage. And, if you think you understand your business after completing this self-paced tutorial you'll gain new and invaluable insights into it's success factors and strategic 'drivers.'. All companies should have a business plan. A well researched, analyzed and written Business Plan can be used by your company to: 1) secure resources and/or investment funding, 2) provide a 'road map' that guides all company activity, 3) integrate the activities of all functional departments within the company, 4) assist in achieving the company's strategic and financial goals, and, 5) provide a control mechanism to determine if the company's activities are 'on course' to meet it's budget and long term plans. The process used to develop such a comprehensive Business Plan can also provide valuable insight into the success factors and strategy necessary for the company to achieve success. When a business plan's assumptions change and/or it's enviroment is significantly altered, and the Business Plan is not modified, the business can be adversely affected. Furthermore, sometimes the termination of a major project/initiative is the 'right decision', and companies can lose valuable time and resources by following a "top-down" plan that is not adjusted for significant changes. This course will discuss all of these key aspects of a Business Plan and students will be required to apply the gained knowledge through a number of essay exams. Additionally, the participants will be asked to answer 25 probing questions about their own business/organization which will then form the basis for recommendations to improve their own business plan and the processes used to develop it. You may access Dr. Leibold's latest, June 12, 2001 eCommerce Executive Briefing at the following URL:


Upon completion of the course the students will be able to demonstrate the following: 1.An understanding of the purpose and value of a business plan, 2.An understanding of the key elements of a plan and the role of each, 3.Skills necessary to analyze a business needed to develop a plan, 4.How to use diagnostic tools necessary to evaluate a business, 5.Knowledge of the criteria required for a successful plan's implementation, 6.An understanding of the process of selling a business plan - both internally and externally. The measurement of the student's comprehension of the covered material will be obtained through two self-graded online essay exams.


Upon completion of this course, the student will have developed knowledge and skills in the following areas: 1.The ability to understand the value of a business plan and the appropiate process for developing such a plan, 2.The ability to develop a plan, 3.The ability to analyze a business, 4.The ability to sell a plan, 5.A much better understanding of your business and it's success factors, 6.Proficency in use of analytical tools to help manage your business more effectively, 7.Improved problem solving skills, 8.Imporoved communications skills, 9.Improved ability to synthesize and analyze information, 10.The ability to 'step-back' from the fray and acquire a 'new way' of looking at your business.

course quick facts
course code DED501
cost $49.00
estimated time to
complete course
40 Hours
course materials