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Influence Your Customer to Take Action and Buy
Course Code: DED520-A
School: Distance-Education.org
Description
Selling is a balance of give and take. You give your customer what they want to know about your product or service can do for them, and then they "take" it from you in exchange for a price. Most often referred to as closing, you ask them to make a decision by suggesting they take action. According to the old school of selling, "getting action" is closing. But the word "closed" establishes an incorrect mind set for anyone who sells, since there`s nothing else to consider if you "close" a sale. Ideally, you want to think of helping the customer to buy. In this way you are "opening" ways to build a relationship and build business. Taking action is a natural part of the sales process, and each salesperson usually has a few ways to help the customer make a decision.
Outcomes
Key points include:
Assessment
A short assessment will determine your understanding of the points covered.