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Newsletter Writing for Non-Profit Organizations
Course Code: DED525
School: Distance-Education.org
Description
Non-Profit Organizations have unique budgetary issues when it comes to collateral materials such as newsletters. Often an information source as inexpensive to produce and distribute as a newsletter is overlooked due to misunderstanding the amount of work and expense involved. In this course the Student will learn how to create a quality newsletter from concept through distribution, and publishing to the web given the desire and resources, on the normally limited budget of a Non-Profit Organization.
Outcomes
Upon completion of this course the student will have a minimum of the master copy of their newsletter and mailing labels. Some students may conclude the course with an actual newsletter mailing.
Assessment
Students will learn how to:
- evaluate organizational need
- organize content
- create layout
- edit drafts
- produce a master for a printer or copy shop
- create mailing labels
- assemble and prepare for distribution
- handle postage
- publish their newsletter to the web (bonus)
First Week:
Students assess who their intended target is, what size the newsletter needs to be. Then they assigned designing and implementing Headers and Footers.
Second Week:
Students work on layout and design. They decide on such issues as one-sided copy, two sides, using columns and what type of font.
Week Three-Five:
Students are required to submit a rough draft of their newsletter, utilizing the skills and information they have learned. Applying such design tools as columns, headers and footers, font types.Mail merge and bulk mailings are discussed. Students then must decide whether to use labels for mailing or get a permit for bulk mailings.
Week Six-Seven:
During this period students are assigned important details such as adding drop cap, graphics and pictures.
Week Eight:
Student turns in final draft and addresses any lingering questions.
Instructor
Alison (Katherine) Dubois has earned a number of degrees, including: an M.A in creative writing, a B.A. in Literature, and an A.A. in Journalism. She also holds a certificate in desktop publishing, and is the recipient of four national poetry awards. Dubois has also worked as a reporter for nearly a dozen newspapers and been a freelance writer for over two decades, and teaches a number of online courses, including topic such as: Freelance, Creative, and Newsletters, and Non-Fictional writing.Testimonials
"I've taken on my company's project of creating our quarterly newsletter. I do feel a little more comfortable doing it now that I've taken this course." - Michelle FriesFree COLLEGE COURSES!
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