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Public Relations

My Distance Learning College

Description

The surge in popularity and importance that Public Relations has enjoyed in recent years, represents the attempt by professional management to harness yet another tool to wring success from the market-place.

As late as the 1960's, PR was seen as an expensive luxury, available only to a few of the largest corporations. 'Public Image' was something unknown to the average business planner, and 'press coverage' referred to paid advertisements.

Today, few companies are launched without an attempt to generate some media coverage and the scope of focus of PR is changing as it expands from promoting the reputations of commercial and industrial concerns into areas of greater social involvement.

This course will provide you with an in-depth knowledge of this amazing and interesting profession, and covers:

  • Introduction to public relations
  • The scope of public relations
  • The organization
  • Corporate identity
  • The public relations process
  • Personal attributes
  • The tools of public relations
  • Communication and advertising
  • Oral communication and presentations
  • Special events and promotions


Outcomes

On completion of your course, you will receive two qualifications:

Public Relations Diploma

Public Relations Diploma issued by My Distance Learning College, entitling you to use the letters SAC Dip after your name.

NCFE Level 4 Public Relations Award

This Course leads to an NCFE Level 4 Award Certificate for successful learners. That means that it is independently accredited at a level of learning equivalent to level 4 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3). In accrediting the program at level 4, NCFE attests that its learning outcomes are at an equivalent level to a level 4 national qualification.

This award has been designed by My Distance Learning College to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning program has been scrutinized and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.


Assessment

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

course quick facts
course code DED9477
cost $538.00
estimated time to
complete course
165 Hours
course materials
available
365 Days