Planning Marketing Communications

Course Code: DED9351
School: Stonebridge Associated Colleges UK

Description

In this course, we look at the development of integrated marketing communications plans.

After completing this course, you should be able to:

• Understand the importance, meaning, and complexities of planning integrated marketing communications
• Identify the key elements of planning integrated marketing communications
• Understand and explain the key inputs to this planning process
• Assess how marketing communications strategies can be developed for different target audiences
• Develop integrated marketing communications plans.

Outcomes

Planning Marketing Communications Certificate

Planning Marketing Communications (Byte Size) Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.

Assessment

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

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