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Marketing Management

My Distance Learning College


The value of the area of study which is called Marketing or Market Management is widely recognized in the modern world of business. A majority of firms, both large and small, contain departments or personnel with the word marketing in their title, for example, Marketing Manager, Marketing Services, The Marketing Department.

Individuals working within these organizations may possess only a vague idea of what marketing is, and would usually associate it with selling and advertising, which are its two most conspicuous aspects.

Alternatively they may think of marketing as that part of the organization's business which relates directly to the customer, for instance, publicity, public relations, market research, etc.

In fact, marketing is all these things and more. It is a manner of approaching business which allows the organization to achieve all of its objectives with the maximum efficiency.

It is essential that all members of an organization have an awareness of what marketing involves and its implications for the entire staff. This includes all personnel, from the person who operates the switchboard to operatives on the factory floor.

In everything we do or see there is a marketing concept behind it, be it a branded item of clothing to a charity asking for your donation. This course will provide you with the skills and knowledge, to both understand the marketing concept and how to implement a marketing plan.

This course covers topics such as:

  • Introduction The Marketing Process
  • The Marketing Environment
  • Market Segmentation and Targeting
  • Marketing Research
  • Product Life-cycle
  • Distribution
  • The Nature of Strategic Planning


Marketing Management Diploma

Marketing Management Diploma issued by My Distance Learning College, entitling you to use the letters SAC Dip after your name.


After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

course quick facts
course code DED9450
cost $356.00
estimated time to
complete course
105 Hours
course materials
365 Days