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Marketing is concerned with identifying and satisfying customers' and consumers' needs. Its aim is to ensure that the business is able to anticipate changes in these needs, and to gain and retain customers efficiently and profitably.

Although marketing is concerned with satisfying these needs, its scope goes far beyond the process of selling goods and services. Indeed, to be truly effective, the marketing process needs to be present throughout the entire business process, building on a broad understanding of the markets which the business serves, designing into the product or service the characteristics which consumers and customers will find attractive and ensuring that the entire business adopts policies and strategies that cater for their needs.

Marketing is sometimes presented as a discrete, specialized function or as a set of techniques. But as this marketing course will make clear, a more appropriate understanding of marketing only emerges when it is viewed as a business philosophy or as a principle around which the business can be organized and managed.

This course looks at topics such as:

  • Introduction to Marketing Management
  • Approaches to Environmental Monitoring in Marketing
  • The Characteristics of Industrial, Consumer and Service markets
  • Market Segmentation
  • The Marketing Mix
  • Communication in Marketing
  • Market Research
  • The Nature and Role of Marketing Analysis
  • Changing Market Structures and the Implications for Channel Relationships


    On completion of your course, you will receive two qualifications:

    Qualification 1: Marketing Diploma

    Marketing Diploma issued by , entitling you to use the letters SAC Dip after your name.

    NCFE Level 3 Marketing Award

    This Course leads to an NCFE Level 3 Award Certificate for successful learners. That means that it is independently accredited at a level of learning equivalent to level 3 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3). In accrediting the program at level 3, NCFE attests that its learning outcomes are at an equivalent level to a level 3 national qualification.

    This award has been designed by to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning program has been scrutinized and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.


    After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

  • course quick facts
    course code DED9447
    cost $394.00
    estimated time to
    complete course
    108 Hours
    course materials
    365 Days