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Market Research (Skills Course)

My Distance Learning College


This course aims to introduce the student to market research and strategy.

This course of topics include:

  • What is Market Research?
  • Competitor Research
  • Supplier Research
  • Customer Research
  • The Pros and Cons of Survey Methods
  • Questionnaires
  • Content and Layout
  • Types of Question
  • Categories of Question
  • Principles of Good Design
  • Market Research Questionnaire
  • Cover Letters for Postal Surveys
  • Secondary Market Research
  • Extrapolation
  • Market Research Analysis


On completion of your course, you will receive two qualifications:

Market Research (Skills Course) Certificate

Market Research (Skills Course) Certificate issued by My Distance Learning College, entitling you to use the letters SAC Cert after your name.

NCFE Level 1 Market Research (Skills Course) Award

This Course leads to an NCFE Level 1 Award Certificate for successful learners. That means that it is independently accredited at a level of learning equivalent to level 1 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3). In accrediting the program at level 1, NCFE attests that its learning outcomes are at an equivalent level to a level 1 national qualification.

This award has been designed by My Distance Learning College to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning program has been scrutinized and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.


After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

course quick facts
course code DED9446
cost $89.00
estimated time to
complete course
20 Hours
course materials
365 Days