Direct Marketing (Skills Course)

Course Code:
School: Stonebridge Associated Colleges UK

Description

This course aims to help you produce an effective direct mail and/or telemarketing campaign using well-proven rules.

By the end of the course you will be able to:

• understand how to choose the most appropriate direct marketing method(s) for you.
• plan a direct marketing campaign.
• produce successful direct mail and/or carry out effective telemarketing.

Outcomes

On completion of your course, you will receive two qualifications:

Direct Marketing (Skills Course) Certificate

Direct Marketing (Skills Course) Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.

ASET Level 1 Direct Marketing (Skills Course) Award

This Course leads to an ASET Level 1 Award Certificate for successful learners. That means that it is independantly accredited at a level of learning equivalent to level 1 on the National Qualifications Framework (NFQ) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3).

The Award has been designed by a learning provider to meet specific learners' or employers' requirements and as such is not listed as a qualification on NQF. While the duration, content or assessment may vary from similar national qualifications, in accrediting the programme at level 1, ASET attests that its learning outcomes are at an equivalent level to a level 1 national qualification.

Assessment

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

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