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Business Marketing

My Distance Learning College


This program is designed for people seeking to understand and apply the principles of marketing to a business. The course is particularly suited to the general manager with responsibility for a small organization or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques. It will be useful to the managers of larger businesses and organizations who have customer and marketing responsibilities. At the end of the course you will be able to:

  • Conduct market research
  • Define a customer's needs, want and desires
  • Carry out a SWOT analysis
  • Prepare a marketing plan
  • Describe a range of marketing methods
  • Evaluate the benefits of using different marketing media
  • Compose purposeful advertising copy
  • Understand how to use press releases, sales promotions and public relations
  • Define the selling process
  • Devise a telephone sales campaign
  • List the benefits of keeping advertising records


On completion of your course, you will receive two qualifications:

Certificate in Business Marketing

On successful completion of any course the Study House Certificate of Achievement will be awarded.

NCFE Level 2 Business Marketing Award

This Course leads to an NCFE Level 2 Award Certificate for successful learners. That means that it is independently accredited at a level of learning equivalent to level 2 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3). In accrediting the program at level 2, NCFE attests that its learning outcomes are at an equivalent level to a level 2 national qualification.

This award has been designed by My Distance Learning College to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning program has been scrutinized and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.


After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

course quick facts
course code DED9408
cost $320.00
estimated time to
complete course
120 Hours
course materials
365 Days