Build a Powerful Marketing Strategy--Instructor-Led

Course Code: DED2584
School: Distance-Education.org

Description

A Trump U Course

Imagine trying to sell footballs to nursing home residents or life insurance to teenagers. Your chance of succeeding in either case would be pretty low. Now, reverse the scenario and try to sell the footballs to the teenagers and vice versa. Your chances have just increased. You could try increasing them even further through communications. What if you decided to tell the teenagers that using the football would decrease the national statistics for high-school drop-out rates? The message is noble and potentially appealing to teenagers, but probably not enough to encourage them to spend their allowance on your product. Now, add another element to the equation: try to sell the footballs to parents of teenagers. Perhaps the message would be more effective.

These are extreme examples of mistakes that could easily be avoided by employing common sense, but they illustrate two fundamental tenets of marketing: Target the right group of customers, and communicate the right message to that group. These simple rules are critical to any business's success, yet few small businesses apply them effectively.

This course will show you how to systematically approach the two most important questions you need to ask in your business's operation: what's the best target market, and what message do I want to communicate to that market? Once you learn how to think according to this rubric, running a successful business becomes a whole lot easier. This course will guide you through the process of making these decisions, allowing you to develop a marketing strategy that will help your business succeed.

Feedback on your work will be provided in the form of automated expert solutions. You can also see feedback on your submissions from others in your peer group, and your submission to assignment 3 will be personally reviewed by your instructor.

Enroll in this online course if you:

• Want to increase your company's sales
• Plan to launch a new business someday
• Need to reposition or change a business in trouble

Outcomes

This course will teach you how to:

1. Position your product competitively to gain a significant advantage over the competition
2. Target your efforts at the right customers focus is key
3. Reality-check your basic marketing strategy for any product
4. Analyze a market segment`s potential before you jump in
5. Communicate the right message to your customers learn to tailor your marketing for effectiveness

Assessment

Assessment is based upon satisfactory completion of three assignments with a total estimated completion time of 9 – 12 hours. Upon successful completion of these assignments, the student will gain a deep knowledge base covering the most important aspects of building a powerful marketing strategy and receive a certificate of completion signed by Don Sexton.

I'd Like To Enroll In This Course   $595.00