Build a Powerful Branding Strategy--Instructor-Led

Course Code: DED2588
School: Distance-Education.org

Description

In this course, you'll learn how to build and maintain what is likely to be the most powerful asset your organization will ever have: your brand.

It doesn't matter whether you're marketing a small neighborhood business or a major corporate enterprise. The manner in which you manage your brand will have a direct impact on your revenues. For consumer market companies, brands that are properly managed typically account for 50 to 80 percent of a business's revenues. For industrial markets companies, brands that are responsibly managed usually account for 10 to 30 percent of a company's net worth.

As you complete the assignments in this course, you'll be guided through a systematic process for branding your own business-from targeting your customers to creating a brand position to developing visual and non-visual identifiers to developing a communications and PR message. At every step of the way, you will build a brand that supports exactly what you want your customers to think of when they hear your company name.

After each assignment in this course, you will be able to compare your answers to those of an expert. Feedback on your work will be provided in the form of automated expert solutions.

Enroll in this online course if you:

• Want your prospects to remember you in the marketplace
• Desire maximum revenue
• Aspire to achieve greater company equity

Outcomes

A Trump U Course

This course will teach you:

• Who are your prospects How to determine your target market and the position of your brand
• What makes your company the solution Your company's key brand identifiers
• Don't step in the hole How to avoid costly branding and advertising mistakes
• Branding opportunities How to make the most of your business`s points of contacts with customers
• Win your prospects over How to design advertising that follows an effective brand strategy

Assessment

Assessment is based upon satisfactory completion of five assignments with a total estimated completion time of 9 – 12 hours. Upon successful completion of these assignments, the student will gain a deep knowledge base that will keep their customer’s coming back and receive a certificate of completion signed by Don Sexton.

I'd Like To Enroll In This Course   $595.00