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Advertising

My Distance Learning College

Description

In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.

After completing this course, you should be able to:

  • compare and contrast the different views about how advertising might work
  • evaluate the issues in designing and implementing advertising messages
  • understand the different types of media available for delivering advertising messages
  • appreciate the key issues involved in media selection and planning
  • apply the different approaches to evaluating advertising.


Outcomes

Advertising Certificate

Advertising Certificate issued by My Distance Learning College, entitling you to use the letters SAC Cert after your name.


Assessment

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

course quick facts
course code DED9395
cost $93.00
estimated time to
complete course
20 Hours
course materials
available
365 Days