Advertising

Course Code: DED9395
School: Stonebridge Associated Colleges UK

Description

In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.

After completing this course, you should be able to:

• compare and contrast the different views about how advertising might work
• evaluate the issues in designing and implementing advertising messages
• understand the different types of media available for delivering advertising messages
• appreciate the key issues involved in media selection and planning
• apply the different approaches to evaluating advertising.

Outcomes

Advertising Certificate

Advertising Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.

Assessment

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

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