RegisterSign In

Sales & Marketing in the 21st Century


Participants will examine the current strategies and practices surrounding sales and marketing in this 21st Century global economy. The majority of the work will be accomplished in an asynchronous (any time, any place) environment with synchronous elements scheduled periodically based on participant need and schedules. The textbook is: "Rethinking the Sales Force", Rackham, Neil, 1999, McGraw-Hill, ISBN# 0-07-1342532-2


Direct application of the learning is the desired outcome. Another desired outcome will be networking established among the participants that will continue beyond the course duration, to continue the dialogue of applications. Measurement and successful completion of this course will be based upon completion of weekly assignments and participation in weekly discussion threads and scheduled chat(s).


Participants will self-assess their current style and posturing in the sales and marketing arena and create output reports (2) detailing both their assimilation of the materials and discussions, as well as their usage potentials in direct applications.

course quick facts
course code DED899-A
cost $149.00
estimated time to
complete course
24 Hours
course materials
5 Weeks

Richard (Dick) Petitte brings over 28 years experience in designing and developing online educational, training and multi-media applications with a strong focus on organizational development, leadership, and interactive distance learning process solutions. An instructional designer and Emmy award winning multi-media producer/director, Dick brings a unique blend of skills that span from organizational diagnosis to implementation of solutions across a wide range of delivery formats. Petitte teaches a number of online courses that cover topics such as leadership, human resource management, and sales and marketing.