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Product and Services Management

My Distance Learning College


To ensure that the objectives set out in the marketing plan are met, it is essential that the marketing mix is developed and successfully targeted in the market place. A key element of the marketing mix is the product or the service a firm offers. We start this course on product and services management by defining a product and a service, and identifying some similarities and differences.

By the end of this course you will be able to:

  • Define the elements of products and services
  • Undertake product analysis to identify components of successful products
  • Identify the unique characteristics of service products
  • Detail the new product development process and explain the importance of its management
  • Distinguish between products in different stages of the product life cycle and select appropriate management actions
  • Identify key branding decisions.


    Product and Services Management Certificate

    Product and Services Management (Byte Size) Certificate issued by My Distance Learning College, entitling you to use the letters SAC Cert after your name.


    After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

  • course quick facts
    course code DED9347
    cost $93.00
    estimated time to
    complete course
    20 Hours
    course materials
    365 Days