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Product and Services Management

Course Code: DED9347
School: Stonebridge Associated Colleges UK

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Course Materials Available: 365 Days Estimated Hours to Complete Course: 20

Description

To ensure that the objectives set out in the marketing plan are met, it is essential that the marketing mix is developed and successfully targeted in the market place. A key element of the marketing mix is the product or the service a firm offers. We start this course on product and services management by defining a product and a service, and identifying some similarities and differences.

By the end of this course you will be able to:

  • Define the elements of products and services
  • Undertake product analysis to identify components of successful products
  • Identify the unique characteristics of service products
  • Detail the new product development process and explain the importance of its management
  • Distinguish between products in different stages of the product life cycle and select appropriate management actions
  • Identify key branding decisions.


    Outcomes

    Product and Services Management Certificate

    Product and Services Management (Byte Size) Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.


    Assessment

    After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

    I'd Like To Enroll In This Course   $93.00

    • Course Cost: $93.00

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