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Pricing and Distribution Management

My Distance Learning College

Description

In this course, we look at the price and place elements of the marketing mix. Pricing is a key ingredient of the marketing mix and one that creates revenue. We look at three ways of deciding pricing levels in the market and show the importance of a marketing-orientated approach. Generally, price is a controllable variable in the mix. In the UK, there are new challenges to marketers with the introduction of the euro as a base currency for business to business dealings in Europe.

By the end of this course you will be able to:

  • Appreciate the role of pricing in the marketing mix
  • Differentiate between key approaches to pricing products, and evaluate their relative strengths and weaknesses in given situations
  • Distinguish between strategic and tactical pricing situations
  • Recognize the factors which lead to price-based competition
  • Appreciate the challenges to European marketers of the introduction of the euro
  • Explain the strategic and tactical importance of distribution management
  • Distinguish between direct and indirect distribution systems
  • Identify key changes in the distribution environment
  • Select appropriate distribution channels for given products and services.


    Outcomes

    Pricing and Distribution Management Certificate

    Pricing and Distribution Management Certificate issued by My Distance Learning College, entitling you to use the letters SAC Cert after your name.


    Assessment

    After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

  • course quick facts
    course code DED9349
    cost $93.00
    estimated time to
    complete course
    20 Hours
    course materials
    available
    365 Days