RegisterSign In

Effective Management (Skills Course)

My Distance Learning College


No matter what business you are in, no matter what product of service you offer, you only make money by getting customers to buy that product or service.

Getting customers and satisfying their needs is what makes a business successful.

Marketing your business should be an integral part of every working day.

Marketing your business when you start up and then leaving it to chance or "word of mouth" is not good enough. Marketing is an ongoing process that is carried on as long as the business exists. "Word of mouth" is often regarded as "the best form of advertising" because it is free and comes with a recommendation. However, it is not under your control and therefore cannot be included in a structured marketing plan. You must not hope that you will succeed as a result of the efforts, or not, of an uninterested third party!

This course covers topics such as:

  • The Key to Success
  • The Marketing Cycle
  • Marketing Plans
  • The Cost per Sale Formula
  • Business Generating Analysis
  • Target Customers
  • Market Segmentation
  • Unique Selling Proposition
  • The Marketing Mix
  • The Three M's of Marketing
  • Product Life Cycle
  • Glossary of Marketing Terms


On completion of your course, you will receive two qualifications:

Effective Marketing (Skills Course) Certificate

Effective Marketing (Skills Course) Certificate issued by My Distance Learning College, entitling you to use the letters SAC Cert after your name.

NCFE Level 1 Effective Marketing (Skills Course) Award

This Course leads to an NCFE Level 1 Award Certificate for successful learners. That means that it is independently accredited at a level of learning equivalent to level 1 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3). In accrediting the program at level 1, NCFE attests that its learning outcomes are at an equivalent level to a level 1 national qualification.

This award has been designed by My Distance Learning College to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning program has been scrutinized and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.


After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

course quick facts
course code DED9426
cost $89.00
estimated time to
complete course
20 Hours
course materials
365 Days