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Business Strategy

My Distance Learning College


Every year thousands of new businesses are created. A few will grow to become global companies employing thousands of people, others will never make the world stage; in fact, the majority will cease trading within two or three years.

To survive, managers need a good understanding of the business environment, the opportunities and threats it offers, a realistic appreciation of the abilities and limitations of the business, knowledge of what they want to achieve, and a fairly clear idea of the direction in which the business should go. The route the business takes to achieve its objectives is often known as the corporate or business strategy. In this course, we look at some of the tools that we can use to decide on the strategy. As you will see, the tools we describe are those which link the various functions of the business and are to do with operating the business as a complete organization rather than as a collection of functions or departments. The business strategy concerns the overall direction of the organization. Here, we consider the operational or functional strategies that contribute to the business strategy.

After participating in this course, you should be able to:

  • explain how businesses need to align their objectives and capabilities with the needs of their customers and with the environment
  • give examples of business objectives, mission and value statements
  • understand how the business environment provides opportunities for the business but also limit its freedom of action
  • explain how the resources and behavior of the organization constrain the choice of strategy
  • describe a range of business strategies and explain the circumstances in which they might be appropriate for a business
  • describe how an organization copes with an uncertain future and responds to complex environmental change.


Business Strategy Certificate

Business Strategy Certificate issued by My Distance Learning College, entitling you to use the letters SAC Cert after your name.


course quick facts
course code DED9389
cost $93.00
estimated time to
complete course
20 Hours
course materials
365 Days

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.