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eMarketing 1.1


5 Lessons covering the basics of eMarketing. Each lesson is sent via e-mail and Internet link over a four week period. At the completion of the 5 Lessons there is a final exam administered via e-mail. Students Passing the final exam are given a personalized certificate of completion from the e-Marketing Association.


One quiz after each lesson and a final exam at the end.


Internet marketing definitions and terms Integration of online and conventional marketing:

  • eMarketing Business models
  • Internet history and statistics
  • Banner Advertising strategies
  • Banner advertising design
  • E-mail techniques and strategies
  • E-Mail problems and challenges
  • Writing styles for e-mail
  • Use of HTML and text in e-mail
  • Ethics in e-mail marketing
  • Mailing list criteria for e-mail marketing
  • Target marketing
  • Permission marketing models
  • Legal implications of e-mail marketing
  • E-Commerce promotion tactics
  • E-Commerce strengths and weaknesses
  • Online publicity
  • Writing online press releases
  • Developing news stories
  • Developing effective databases
  • Effective search engine optimization
  • Directory vs. search engine differences
  • Metrics for eMarketing
  • Paid Placement search engine models
  • Use of auto-responders

course quick facts
course code DED278-A
cost $79.00
estimated time to
complete course
24 Hours
course materials
5 Weeks

Robert Fleming is has had years of experience working with both national and international corporations in various positions within the field of e-marketing. He teaches a number of online marketing online courses in areas such as: Advanced e-Mail Marketing, eMarketing Certification, and E-Commerce promotion tactics.


"I feel more confident about my job responsibilities and when asked questions I feel I can answer them more accurately. My knowledge was greatly enhanced." - Nicole Patch