Online Courses
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Search Engine Training Workshop (Without Software)
Course Code: DED276
School: Distance-Education.org
Description
To be competitive on the Internet your site must rank in the top 30 of the top ranking search engines and directories. Search engines are the fastest way for prospective customers to find your site. So do not underestimate what good positioning in the search engines can do for you. It has been estimated that up to 80 percent of all web site traffic comes from the major search engines. How can you learn what to do to get your web site ranked high in the engines?
By completing each lesson, students will look at all the strategies in the search positioning process through analyzing their site, handling of keywords, basic HTML coding, making of Information pages, and more. Each lesson will build on the previous one, offering the opportunity to learn the basic requirements for the major search engines. The key to generating free, targeted traffic to your website comes with achieving a top ranking. This is a practical turnkey system that will level the playing field!
Outcomes
The student will demonstrate his or her understanding of the weekly lessons by answering the questions that will be turned in to the facilitator.
Assessment
Upon completion of this course, students will achieve the following:
- Be able to develop effective keywords and keyword phrases relative to their site.
- Know where and how to place keywords for maximum relevancy.
- Understand and develop creative titles and descriptions to further insure surfers to visit their site.
- Understand and develop content rich pages of different ranking algorithm of search engines.
- Learn from competitors and some of the underhanded techniques they might employ and how to deal with them.
- Have constructive feedback from the facilitator as needed to support and assist each student.