Online Courses
Currently there are 1760 courses in the course catalog you can take online or at home
Instructor Led-Search Engine Training Workshop (With Software)
Course Code: DED274
School: Distance-Education.org
Description
To be competitive on the Internet, your site must rank in the top 30 for search engines and directories. Top ranking is the only way prospects can find your site, so do not underestimate what good positioning in the search engines can do for you. It has been estimated that up to 80 percent of all web site traffic comes from the major search engines. Therefore it is crucial that you learn how to get your web site ranked high in the engines.
Using our unique software program will provide you with valuable information about your rankings in the search engines and will inform you when those rankings change. For the program to be of maximum benefit, you must "tweak" your website by analyzing it and making the changes necessary to ensure its success.
By completing each lesson, students will look at all the strategies in the search positioning process through analyzing their site, handling of keywords, basic HTML coding, making of Information pages, and more. Each lesson will build on the previous one, offering the opportunity to learn the basic requirements for the major search engines. The key to generating free, targeted traffic to your website comes with achieving a top ranking. This is a practical turnkey system that will level the playing field!
Outcomes
The student will demonstrate his or her understanding of the weekly lessons by answering the questions that will be turned in to the facilitator.
Strategies and selections made by the individual may vary with each student, but if the techniques and methods are followed, so will success.
Assessment
Upon completion of this course, students will be able to do the following:
- Develop effective keywords and keyword phrases relative to their site.
- Know where and how to place keywords for maximum relevancy.
- Understand & develop creative titles and descriptions to further ensure visits their site.
- Understand & develop content rich information pages of different ranking algorithms for major search engines.
- Learn some of the underhanded techniques competitors might employ and how to deal with them.
- Receive constructive feedback from the facilitator as needed to support and assist each student.