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Hospitality Sales & Marketing Associate

ProTrain Online

Description

Drawing from the insights of leading sales executives, Hospitality Sales covers the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This course explores customer motives and how sales professionals can tailor their approach to the buyer's perception of value. This Hospitality Sales course will help you understand the new world of buyer-seller relationships and succeed in each sales situation.

This Hospitality & Travel Marketing course has a Global orientation, and whole-industry coverage of hospitality and tourism. A focus on destination marketing and others parts of tourism, along with case examples from around the world, address the need for global experience in the industry. The content draws upon practical experience in the hospitality and travel marketing industry, as well as experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

Outcomes

Assessment

course quick facts
course code PRO0931
cost $2795.00
estimated time to
complete course
280 Hours
course materials
available
365 Days