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Hospitality Marketing Specialist

ProTrain Online

Description

Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. This course discusses the Hospitality and Tourism industry's evolution toward increased internationalization and integration. Industry vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each module of this course features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation.

This Hospitality & Travel Marketing course has a Global orientation, and whole-industry coverage of hospitality and tourism. A focus on destination marketing and others parts of tourism, along with case examples from around the world, address the need for global experience in the industry. The content draws upon practical experience in the hospitality and travel marketing industry, as well as experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

The Hotel, Restaurant & Travel Law course is for students and practicing professionals in hospitality, travel and tourism as well as specialized paralegal work. It addresses legal issues confronted by managers in the hotel, restaurant, travel and casino industries. The emphasis is on prevention of legal violations. By taking this course, managers can appreciate and identify what actions and precautions are necessary to avoid, or at least minimize, the number of lawsuits. The course uses the case method, long recognized as a helpful approach to learning the often-complicated discipline of law. Students will study decisions from actual cases in which hospitality establishments were sued, as well as what legal precedents were cited.

Outcomes

Assessment

course quick facts
course code PRO4236
cost $4495.00
estimated time to
complete course
510 Hours
course materials
available
365 Days