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Hospitality Marketing Expert

ProTrain Online

Description

Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. This course discusses the Hospitality and Tourism industry's evolution toward increased internationalization and integration. Industry vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each module of this course features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation.

This Hospitality & Travel Marketing course has a Global orientation, and whole-industry coverage of hospitality and tourism. A focus on destination marketing and others parts of tourism, along with case examples from around the world; address the need for global experience in the industry. The content draws upon practical experience in the hospitality and travel marketing industry, as well as experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

The Hotel, Restaurant & Travel Law course is for students and practicing professionals in hospitality, travel and tourism as well as specialized paralegal work. It addresses legal issues confronted by managers in the hotel, restaurant, travel and casino industries. The emphasis is on prevention of legal violations. By taking this course, managers can appreciate and identify what actions and precautions are necessary to avoid, or at least minimize, the number of lawsuits. The course uses the case method, long recognized as a helpful approach to learning the often-complicated discipline of law. Students will study decisions from actual cases in which hospitality establishments were sued, as well as what legal precedents were cited.

Looking for ways to make your company great, motivate your employees, and grow profits? Then Leadership & Goal Attainment is the course for you. In the first part of this course you will learn how relational leadership is not just a theory or a buzzword, but a way of managing through relationship-building to bring out the very best in one's employees. You will see how some executives succeeded where others failed and take advantage of those lessons of success to create your own.

Why do some genius-level leaders seem to drain intelligence and performance out of the people around them, while others stimulate, motivate, and get so much more out of their work associates? The second part of this course uses Liz Wiseman's book to label the former group, people who need to be the smartest person in the room, as diminishers, while the latter are multipliers, people who use their smarts to stimulate and enhance the creativity of the group. This section of the course identifies what is considered the five most important disciplines that help managers to think and act more like multipliers, bringing people together, and giving others on the team more freedom, power, and responsibility, which ultimately generates self-worth and satisfaction.

The third part of this Leadership & Goal Attainment course will help you with setting and achieving your goals. While it can be difficult to set truly meaningful and motivational goals, it is one of the most essential steps to business success. Goals tell individuals and teams what needs to be accomplished, why it's a priority, and how to do it. Even more importantly, setting, working toward and achieving measurable goals is how we all grow personally while contributing to organizational success.

Outcomes

Assessment

course quick facts
course code PRO5114
cost $4495.00
estimated time to
complete course
670 Hours
course materials
available
365 Days