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Electronic Commerce - Strategies

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Description

This course gives the student a good understanding of Marketing/Sales/Promotion Strategies, Purchasing and Support Activities, ethical, legal and tax issues related to Electronic Commerce. This course is an "E-Learning" course.

The course is self-paced and taught by a audio of an announcer reading the leading topic and paragraph of each section. The student then reads and navigates through the remaining materials for each section. Each sub-section has a practice test to help the student review their understanding of that section while preparing for the post course assesment exam.


Outcomes

Students will:

  • Understand how to establish an effective business presence on the Web
  • List promotion techniques for the Web
  • Understand how to meet the needs of Web site visitors
  • Perform usability testing in Web site design
  • Identify and reach customers on the Web
  • Identify marketing approaches that work on the Web
  • Understand the elements of branding
  • Understand branding strategies and costs
  • Develop business models for selling on the Web


Assessment

This unit of the Electronic Commerce course provides student assesment through a pre-course assesment test and a post-course assesment test. Students are able to see test score. Student are able to re-take units to better understand the training. Student can measure pre and post course scores to measure acquired knowledge and understanding of Electronic Commerce.

course quick facts
course code DED267
cost $49.00
estimated time to
complete course
24 Hours
course materials
available
90 Days
instructor

Nathan Bryant has developed a number of online e-commerce programs, and is a national corporate provider of Professional Grade Training (tm). Nathan has designed online electronic commerce courses for individuals, businesses, and industry leaders who want to learn about e-commerce security issues and strategies as well as a variety of other related issues.